About us

Meet the team behind Trontveit

OWNER & CEO

Thomas

MARKETING

Anne

OPERATIONS

Chris

B2B SALES

Iben

B2B SALES

Christina

B2B SALES

Maybrit

EXPORT

Jean-Philippe

PRODUCTION

Inge

We have come to stay.

Trontveit was founded in 2010 by Thomas Trontveit – a passionate, educated hairdresser with deep experience from both the salon and the commercial side as a former sales director.

The foundation was laid with three groundbreaking hair waxes: Organic ATTITUDE , Solid ATTITUDE and Rock Solid ATTITUDE – and the ambition to do things better, differently and with heart.

Exports to 14 European countries

Today, Trontveit has grown into an international company with exports to 14 European countries , over 1,000 active product numbers and both B2B and B2C platforms, where we deliver lightning-fast and stable - with same-day delivery .

Private Label production

In 2022, we purchased our current headquarters in Klarup , which also houses our own Private Label production facility , development department and warehouse. From here, we help both salons and brands produce high-quality products tailored to their needs.

Safe and stable place to trade

For 4 years in a row, we have achieved the coveted AAA credit rating , which is awarded to only less than 3% of Danish companies . This is evidence of a healthy economy, strong management and that Trontveit is a safe and stable place to do business – both as a customer and a business partner.

Five-time winner of "Best Haircare Distributor – Europe"

We are a five-time winner of "Best Haircare Distributor – Europe" and in 2024 received the award for "Haircare Seminar of the Year 2025 – Europe" for our unique training concept HairVenture .

Here we combine professional inspiration with travel, sun, drinks and networking between professional hairdressers from all over Europe.

A greener future

In collaboration with Klimatræ , ​​we plant several hundred trees every year and are working towards becoming CO2-neutral by 2028. We are self-sufficient in electricity via solar cells, use electric cars , packaging in recycled plastic and produce many vegan products .